Learn how we’ve helped our members generate more organic traffic, educate patients, increase appointments, and provide better care.
Our team worked with 6th Avenue Periodontics and Implant Dentistry to create a new custom website designed to deliver content and educate patients about their dental health and the services that Dr. Niakiani offers. As part of the website design, we crafted a Patient Education Center, complete with blog articles, white papers, e-books, and email marketing courses to provide better patient care by informing patients about their treatment options.
6th Avenue Periodontics and Implant Dentistry saw immediate and tangible results from their shift to a patient-centered marketing strategy and redesign of their website. After just six months, our patient-education content generated a 350% return on their monthly marketing investment.
A patient-centered marketing approach that gets results:
Increase Organic Traffic
Monthly organic searches (not including PPC) increased 271%.
Enhance Patient Engagement
1. Bounce rate (the percentage of visitors who leave after visiting only one page) decreased from 75% to an excellent 28% rate.
2. Visitors also interacted with the site more, resulting in a 129% increase in time spent on the website. Furthermore the patient education content we created accounted for 77% of total page views.
Optimize Appointment Conversions
Appointment conversions increased 120%, leading to more new patients coming through the door on a regular basis.
Our design + development team crafted a custom design that automatically adjusts the size of the website to accommodate any screen and any device, delivering a better patient experience on each page.
Dr. Niakiani’s Dental Care Center boosts SEO rankings, gives patients a reason to come back, helps patients understand their options, and enhances the community of 6th Ave Periodontics. The educational content gives patients compelling information and enhances the credibility, trust, and loyalty of 6th Ave Periodontics.
Leads & Appointment
Each page and piece of content contains a responsive Appointment Conversion Opportunity, which enables patients to complete an appointment request from any page and brings more patients from the web through your doors.
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Want to learn how you can improve patient outcomes, promote healthier lives, inspire trust, and bring more people through your doors? Let’s talk.