Learn how we’ve helped our members boost their brand, increase engagement, generate more organic traffic, and provide better care.
Our team worked with 6th Avenue Periodontics and Implant Dentistry to create a new custom website designed to deliver content and educate patients about their dental health and the services that Dr. Niakiani offers. As part of the website design, we crafted a Patient Education Center, complete with blog articles, white papers, e-books, and email marketing courses to provide better patient care by continuously informing patients about their treatment options.
6th Avenue Periodontics and Implant Dentistry saw immediate and tangible results from their shift to a patient-centered marketing strategy and redesign of their website. After just six months, our website design and patient engagement methods generated a 350% return on their monthly investment.
A patient-centered health marketing approach that gets results:
Increase Organic Traffic
Monthly organic searches (not including PPC) increased 271%.
Enhance Patient Engagement
1. Bounce rate (the percentage of visitors who leave after visiting only one page) decreased from 75% to an excellent 28% rate.
2. Visitors also interacted with the site more, resulting in a 129% increase in time spent on the website. Furthermore the patient education content we created accounted for 77% of total page views.
Optimize Appointment Conversions
Appointment conversions increased 120%, leading to more new patients coming through the door on a regular basis.
Our design + development team crafted a custom design that automatically adjusts the size of the website to accommodate any screen and any device, delivering a mobile-friendly platform for patients to learn about treatment options.
Dr. Niakiani’s Dental Care Center, which consists of digital courses for advanced treatments like dental implants, Invisalign, and periodontal surgery engages patients in fully understanding their role in the treatment plan, boosts the brand of 6th Ave Periodontics, and results in better outcomes over time.
Patient Acquisition Leads & Appointment
Each page and piece of content contains either a patient acquisition or appointment conversion opportunity, which enables 6th Ave Periodontics to gain more leads and appointment conversions for their highest-profit treatments.
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